eMarketer Ups 2020 Projections for Time Spent on Social Networks Due to Covid-19

The research firm originally pegged an increase of just 6 seconds but revised it to 7 minutes

eMarketer originally projected that average time spent on social networks by adult users in the U.S. would increase by just six seconds in 2020, but that was before the coronavirus pandemic.

The research firm’s new forecast for 2020 is one hour and 22 minutes per day, or nearly seven minutes more than 2019.

eMarketer said this will mark the first increase in average time spent on social platforms in the U.S. since 2017.

eMarketer

Instagram is seen as having the largest percentage hike in 2020, with average daily time spent rising 13.8%

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