Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
A repeat of TikTok’s breakout year in 2019 is not in the cards, according to research firm eMarketer, but the video creation application is still projected to post solid user growth in the U.S. this year.
eMarketer said TikTok’s user base grew 97.5% in 2019, and it forecasts a 21.9% uptick in 2020, to 45.4 million at year-end.
U.S. user growth is projected to slow into the single-digits by 2022, and eMarketer projects that it will top 50 million by year-end 2021 (reaching 52.2