eMarketer Sees TikTok Topping 50 Million U.S. Users by 2021, 60 Million by 2024

The video creation app’s 97.5% surge in 2019 is not sustainable

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

A repeat of TikTok’s breakout year in 2019 is not in the cards, according to research firm eMarketer, but the video creation application is still projected to post solid user growth in the U.S. this year.

eMarketer said TikTok’s user base grew 97.5% in 2019, and it forecasts a 21.9% uptick in 2020, to 45.4 million at year-end.

U.S. user growth is projected to slow into the single-digits by 2022, and eMarketer projects that it will top 50 million by year-end 2021 (reaching 52.2



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in