Research firm eMarketer conducted its first-ever ad revenue forecast for Pinterest, calling for $553.3 million in net U.S. ad revenue this year, up 44 percent from 2017, and pegging it to top the $1 billion mark by 2020.
eMarketer also said that while Pinterest’s user base tends to skew female, it is seeing more diversification among demographics, and it projected 77.4 million U.S. users by year-end, climbing to 83.6 million by 2020.
Pinterest’s introduction of promoted video at max width in August will help propel its average ad revenue per user to $7.15
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