eMarketer Is High on Pinterest, Instagram for 2017; Tumblr? Not So Much
Facebook and Twitter are stable, Pinterest and Instagram are rising and Tumblr is tumbling
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Facebook and Twitter are stable, Pinterest and Instagram are rising and Tumblr is tumbling.
eMarketer released its latest projections for social network users in the U.S., and its findings for each social network follow:
eMarketer’s forecast for U.S. users in 2017 remains unchanged: It predicts 171.4 million, up 2.7 percent from 2016.
150.2 million U.S. users will access Facebook via smartphones in 2017, the researcher said, while 79.2 million will do so via desktops or laptops.
Like Facebook, projections for Twitter remain unchanged: 53.3