Are more people in the U.S. Pinning than Snapping? Research firm eMarketer believes so.
eMarketer—which uses its own methodology to arrive at its forecasts and estimates, explaining why its user totals differ from those released by the social platforms themselves—said this week that Pinterest edged Snapchat for the No. 3 spot on the list of social media applications by U.S. users, trailing Facebook and Instagram.
According to eMarketer, Pinterest finished 2019 with 82.4 million U.S. users, up from 75.5
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