Competition from Snapchat and TikTok is taking a bite out of U.S. user growth for Instagram, which fell to single-digits in 2019 for the first time ever, according to eMarketer.
The research firm found that the Facebook-owned photo- and video-sharing network’s U.S. user growth rate slipped to 6.7% in 2019 from 10.1% in 2018, and eMarketer projected a continued decline.
eMarketer—which uses its own methodology to arrive at its forecasts and estimates—revised its U.S. growth rate projections for Instagram for the next two years downward, to 4.5%
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