Report: Periscope, Meerkat Have Long Road Ahead of Them
Despite the hype surrounding live-video-streaming applications Periscope and Meerkat, a recent study by eMarketer found interest in them to be “generally low.”
Despite the hype surrounding live-video-streaming applications Periscope and Meerkat, a recent study by eMarketer found interest in them to be “generally low.”
According to eMarketer, an April poll by Horizon Media found that just 21 percent of respondents had used or were interested in using Periscope or Meerkat.
The results were heavily skewed by age, as eMarketer reported that one-half of millennials (aged 18 through 34) said they would use the apps, with that figure slipping to one-quarter for 35- through 49-year-olds; 16 percent for those aged 50 through 64; and 7 percent for respondents 65 and older.
Males were also slightly more likely to express interest in the two apps than females were.
Periscope and Meerkat also need awareness boosts, as the Horizon poll found that only 9 percent of Internet users had heard of Meerkat, and just 6 percent had heard of Periscope.
In contrast, eMarketer noted that the awareness figures for other apps were far higher:...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in