REPORT: Facebook, Twitter to Make Up 1/3 of U.S. Digital Display Ad Market by 2017
Facebook and Twitter will account for more than one-third of the digital display advertising market in the U.S. by 2017, according to the latest projections from eMarketer.
Facebook and Twitter will account for more than one-third of the digital display advertising market in the U.S. by 2017, according to the latest projections from eMarketer.
eMarketer pegged the U.S. digital display advertising total for 2015 at $27.05 billion, saying that figure will rise to $37.36 billion in 2017, at which point Facebook and Twitter combined will represent 33.7 percent of the market, up from 30.2 percent in 2015.
Facebook makes up the lion’s share, at slightly more than one-quarter in 2015, totaling $6.82
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