Email Marketing Vs Social Media - Which is Better? [INFOGRAPHIC]

Right now there’s a heated debate taking place within the top marketing circles. On one side we have defenders of the tried-and-tested, undisputed world champion of digital marketing. And on the other, proponents of the still wet-behind-the-ears, modern upstart who has revolutionised branding in the last decade.

So, here’s the billion dollar question. Which is better: email marketing or social media?

Answer: both. And neither.

There is no right answer, because both technologies are still entirely valid in the modern marketing era.