Email vs. Social Media Marketing: Which is Better? (Infographic)
While some prefer one over the other, data indicates that email and social media have a symbiotic relationship.
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Email marketing is often discussed as an alternative to social media marketing. In fact, it has been known to outperform social when it comes to overall conversions. However, modern marketing campaigns need to be more diverse to reach the broadest audience. An infographic from ReachMail shows just how well social and email marketing can work together.
As the ad market diversifies, marketers are trying to discern which channels are best for their campaigns. As a result we see reductions and increases in spending across different channels.