Email Marketing Six Times More Effective Than Social Media, Says Study

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Email Marketing Six Times More Effective Than Social Media, Says Study

Direct email marketing remains the most effective strategy for driving online shopping, reveals a new study.

Shopping and price comparison website Give as you Live surveyed more than four thousand United Kingdom shoppers in November and found that almost two thirds (64 percent) would stop what they were doing to click an email link from a retailer.

Conversely, just 10 percent would do the same upon seeing a link on a social media site.

Links to fashion websites were the most likely to entice a potential shopper, cited by more than four in ten respondents, ahead of travel websites (28 percent) and DVD/gaming websites (25 percent).

The

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