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Email marketing continues to be a dominant channel for audience engagement, sales monetization, and product sales. Why? Because it’s an owned audience. You own the direct relationship with that audience member … well, for the most part.
That direct relationship with the audience is increasingly under attack from Google, turning email marketing into a strategy game that is quite similar to ones publishers and brands have been playing for years with Facebook and Google itself. It’s 2020, and we all better be ready to play.