Email ‘Beats Just About Everything for ROI’

“Respondents to an April 2015 survey indicated that email alone accounted for as much in revenues as all other types of digital advertising combined,” according to today’s article.

Those other efforts include social media, display and website marketing.

“Among client-side marketers, organic search was rated higher,” finds eMarketer. “But email was still the No. 2 channel, with 66 percent support.”

Channels included in the ROI study were: email, SEO, content marketing, paid search, offline direct marketing, mobile, social and affiliate.

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