Elton John Used VR in a Surprising Way to Announce His Retirement From Touring

The artist's virtual yellow brick road

Still from Elton John VR film Spinifex

Elton John announced Wednesday that after his upcoming 300-date, three-year worldwide tour, he’s taking a final bow, retiring from touring.

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@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.