Ello Adds 'Loves' Feature to Show Support, Save Posts

Ello — the so-called anti-Facebook — is giving its million-plus users an easier way to engage with the content being posted to the site: a "love" button.

Ello — the so-called anti-Facebook — is giving its users an easier way to engage with the content being posted to the site: a “love” button.

Most similar to Twitter’s “favorite” feature, Ello users can click a little heart underneath a post to both show support and save the post to a list.

Ello announced the feature in an email to members:

We’re excited to announce the new Loves feature on Ello. It’s the best way to let someone know you love their post — and the ultimate bookmarking tool, too.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in