Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

2 Instagram stylists will host

Elle's stream will be 15 to 20 minutes long. Sources: David Yurman, Elle

One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.