Performance Marketing

Elle Is Partnering With Jeweler David Yurman for Its First Branded Facebook Live Video

2 Instagram stylists will host

Elle's stream will be 15 to 20 minutes long. Sources: David Yurman, Elle

By Lauren Johnson

March 17, 2017

One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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