How Facebook, Twitter Updates Improve Customer Service
Behind the flurry of virtual photo albums, the latest celebrity gossip and day-to-day updates condensed into just 140 characters, there exists a forum for customer service.
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Behind the flurry of virtual photo albums, the latest celebrity gossip and day-to-day updates condensed into just 140 characters, there exists a forum for customer service. More and more often, customers are turning to social networks to engage with brands, seeking support and offering both positive and negative feedback.
While the conversation between brands and customers on social may have begun organically, these engagements are now encouraged and supported by the networks that host them. Recent updates to Facebook and Twitter have been geared directly toward improving companies’ ability to engage with customers and offer support.
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