How to Stop Influencer Fraud Before It Starts

Opinion: Agencies have plenty of resources to apply against this growing issue


Last Saturday’s story in The New York Times, The Follower Factory, further exposed the serious issue of fraud that lurks within the influencer space on Twitter and other platforms, as well.

The story outed Devumi, a company with a fake Manhattan address that appears to make its money by generating fake followers for social media celebrities and influencers looking to boost their Twitter followings.

New York State Attorney General Eric Schneiderman promptly opened an investigation into Devumi’s business practices and was quoted as saying, “The internet should be one of the greatest tools for democracy—but it’s increasingly being turned into an opaque, pay-to-play playground.”

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