PR Innovations: Top Chefs Star in 'Trading Places'

Today in truly interesting PR schemes: Eleven Madison Park and Alinea are two of the most esteemed restaurants in the country. Spending an evening (hell, even an abbreviated lunch hour) at either location is a true event for those among us fortunate enough to have the opportunity (we haven’t been so lucky, and now we’re sad). The chefs at these top kitchens also happen share both a friendship and a mutual respect. The problem? Eleven Madison Park is in Manhattan and Alinea is in Chicago.