Electric Scooters Are Remaking Mass Transit While Driving Profits for Service Providers

Blazing new paths for commuters and challenging cities' infrastructure

If you’ve been to a major American city in the past year, you’ve noticed it: sidewalks strewn with discarded pay-per-use electric scooters. Riders seemingly drop them to the ground as soon as they’re done with them, no matter where they are. It’s kind of like a parade of visitors coming to your house and throwing their jackets on the floor wherever they please, multiplied many times over: It’s a mess, someone’s bound to trip and it feels chaotic.   

It makes you wonder: Who’s riding these things anyway, and why are they so popular?

First of all, you’re not wrong about the ubiquity of e-scooters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.