Election 2012 Dollars Stream In

Thanks to super PACs and Hulu's popularity, candidates are spending money, and the site is cashing in

Candidates looking to boost their campaign profile this election season are betting on Hulu. The network’s political ad revenue grew by a whopping 718 percent over 2008, per Hulu; the increase over the midterm elections was even higher. While Hulu declined to provide dollar figures, the service claims political is a big category that helped drive its upfront this year. Brian Wieser, senior analyst at Pivotal Research Group, estimated that Hulu’s total ad revenue for 2012 would be between $400 million to $500 million.