Eight Hot Spots for Direct Mail Typos
Where are the eight most likely places in a direct mail campaign for a typo to appear? According to Gayl Curtiss, managing director of The Hacker Group, a direct marketing agency in Bellevue, Wash., marketers should pay close attention to the following elements of their direct mail campaigns:
1. Phone numbers, both call and fax—it’s easy to transpose numbers.
2. The company’s name—anywhere it appears.
3. Signatory’s name—you often don’t have a proofing tool to verify the correct spelling.
4.
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