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Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this time last year even knew what Pinterest was, let alone predicted its popularity explosion? With that being said, Adweek is attempting to make some educated guesses about where this industry might be headed. Here are eight trends to watch for as 2013 unfolds:
Amazon Gets Serious
Amazon has cornered the e-commerce market, so like Bo Jackson, it's been on the hunt for hobbies it can be really good at: a cloud computing platform, a streaming video service, an app store, a tablet, an advertising platform.