Editor’s Letter: The Delicate Balance Between Data and Creativity—the Humanity of It All

Eighth Digital Transformation Playbook shows there’s reason for hope

It has been a disheartening few months for anyone paying attention to, and concerned about, consumer privacy. Stories continue to roll out of Facebook about the dubious handling of user data, and GDPR now serves as a constant reminder that all is not well in the digital and data economy that shapes so much of our daily lives.

But as we publish our eighth Digital Transformation Playbook in partnership with Accenture Interactive—focused on the balance between data and creativity—there’s actually a lot to feel hopeful about.



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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.