Editor's Letter: The CMO Revolution Will Be Co-Created

As the role morphs, collaboration is becoming key

One of the unsung trends that I find fascinating about the digital transformation of brands is organization design. How are companies breaking with structural tradition, inertia and fear of change to make themselves viable in an environment increasingly hostile to clinging to the past—or sluggish status quo.

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.