One of the unsung trends that I find fascinating about the digital transformation of brands is organization design. How are companies breaking with structural tradition, inertia and fear of change to make themselves viable in an environment increasingly hostile to clinging to the past—or sluggish status quo.
We hear a lot about breaking down silos and going up the funnel. Are we both data led and consumer centric? How do we become more nimble in process and culture?
At the heart of this game of pivots is the CMO, whose role is morphing just as fast as the industry around her or him.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in