Editor's Letter: Modern Sales Takes a Community-Oriented Approach

Understanding customers’ experiences is an all-hands effort

In the year that we’ve co-created the Digital Transformation Playbook with Accenture Interactive, we’ve touched on a wide host of topics and themes that are shaping the modern—and future—art and science of marketing. It has been an expanding year and I can safely say that both partners learned a great deal about the shifting industry at large and different approaches to our own marketing, creative and editorial.

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This story first appeared in the November 12, 2018, issue of Adweek magazine. Click here to subscribe.