Editor’s Letter: Adweek’s Digital Transformation Playbook Focuses on Consumer and Customer Experience

And how these 2 inflection points are informing marketing

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It’s no accident that we’re publishing the second installment of Digital Transformation Playbook in partnership with Accenture Interactive in the wake of Black Friday and Cyber Monday.

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.