To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within

The fashion retailer is climbing back from bankruptcy

Fashion retailer Forever 21 has announced a partnership with performance branding company Within in an attempt to revamp its ecommerce business.

Within, whose client roster also includes Nike, Shake Shack and Hugo Boss, will join the Forever 21 marketing team to assist with content production and media management for social and search platforms.

This partnership comes after a year of change for Forever 21. The brand declared bankruptcy in 2019, and was acquired by Authentic Brands Group, Simon Property Group and Brookfield Property Partners in February, and appointed a new CEO, Daniel Kulle, who previously served as the president of H&M North America.

Already planning to close its 100 lowest-performing stores as part of a restructuring, Forever 21 has faced challenges due to Covid-19 and asked the court for an extension.

The

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