Ecommerce App Klarna’s New Ads Combine Scandinavian Kitsch With Absurdist Humor

They're part of the brand's first U.S. marketing campaign

Klarna ad
Swedish ecommerce app Klarna launched in the U.S. in May 2019. Klarna

In its first advertising campaign for an American audience, Swedish online shopping app Klarna has joined meme-worthy absurdity with Scandinavian kitsch to produce eye-catching spots and copy. Focusing on a singular selling point—easy online shopping—the new campaign communicates a strong brand aesthetic that’s oddly intriguing.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.