Most augmented reality activations, especially for smartphones, are consumer-facing; a company is creating a gee-whiz entertaining or educational moment for an audience. But a good part of the potential of AR is practical, using a camera and a computing device to transform the perception of space into a different kind of usable information. And for a company like eBay, the line between a consumer and a producer has never been very firm. Amateurs are proprietors, too.
That’s how you get something like Which Box?, a new AR feature inside eBay’s Android app.
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