Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
The coronavirus pandemic has resulted in people working from home with their pets, so Electronic Arts is backing The Sims 4 with an augmented reality lens on Snapchat that lets them virtually work from home with their pets.
When the Snapchat application’s camera is in selfie mode, users can take selfies with puppies and kittens from The Sims 4.
Flipping the camera enables Snapchatters to create and place AR puppies and kittens all over wherever they happen to be at the time.