Focus on Social to Reach Esports Fans

Opinion: Millennials, males, streamers and heavy downloaders are most likely to use ad blockers

Esports fans consume media and content differently than traditional sports fans do gorodenkoff/iStock

With the esports audience estimated to reach 385 million people this year, it’s time for brands to pay attention to the growing fan base and direct their efforts and advertising dollars toward targeting the burgeoning industry.