DuckDuckGo Says Google’s Filter Bubble Is Real, and It Can Prove It

A study shows incognito mode does not mean anonymous

DuckDuckGo says a recent study demonstrates Google uses data to personalize results regardless of browser mode. DuckDuckGo

In President Obama’s January 2017 farewell speech, he addressed the danger of retreating into our own bubbles, be they neighborhoods, campuses, houses of worship or social media feeds “surrounded by people who look like us and share the same political outlook and never challenge our assumptions.”

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@lisalacy Lisa Lacy is Adweek's Commerce Editor.