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Dubsmash—the popular mobile app that lets users take video selfies while lip-syncing to songs and movie lines—wants brands to sponsor channels meant for discovering new content.
Today, the mobile app is launching Community Moments, which will for the first time ever let the Berlin-based company's more than 100 million users discover content created by people other than those they're already connected with. The channels will be curated based on certain themes or topics that will give more exposure to videos (or "dubs").