DTC Fashion Brand Balances Demand From Stilettos and Pumps, to Slippers and Sweatshirts

JustFab talked to customers to see what they wanted during the pandemic to pivot accordingly to deliver it

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The other shoe literally dropped when the pandemic hit and most people remained home as women stopped wearing fancy footwear in favor of socks and slippers.

That was a tough blow to all shoe sellers. But the challenge was particularly acute for JustFab, the direct-to-consumer monthly shoe subscription brand that relies on women’s love of fast fashion to drive sales. 

JustFab’s pitch to consumers is its commitment to trends, which it demonstrates via highly personalized content. Users fill out a survey about their lifestyle, size and style and are then served shoes and apparel geared toward those selections.



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