DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads

Nothing says ‘brand legitimacy’ like a bold billboard as people return to the streets and parents prepare kids for the return of in-person classes

Now that consumers are congregating on the streets of major cities again, a resurgence of out of home ads appears to be following along. And direct-to-consumer marketers are particularly aiming to be out in front.