As the Tech Industry Grows and Diversifies, Digital Agency Dress Codes Now Range 'From Hobo to GQ'

Just don't be basic

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When Andrea Bredau, managing director of talent at Huge, brings in job candidates, she tells them not to wear suits.

Take note, newly minted college grads winding down your summer vacations and looking to get a job in digital: You may need some cool, casual gear just to get in the door.

Bredau's notion is emblematic of tech-focused ad agencies, where the culture appears increasingly swayed by a relaxed relationship between office and work attire. It's come as you are, as you were, as I w-a-a-ant you to be … Yes, retro Nirvana T-shirts with the dead smiley face logo and random takes on grunge are welcomed, too.

"We see everything from Williamsburg hipster to casual pajama pants," Bredau explained.



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