More than two years after Dow Jones Media Group formed to boost a collection of brands’ visibilities to clients and audiences, the group is getting a name change. The group, which includes Barron’s, MarketWatch, Mansion Global, Penta and Financial News, will now be called “Barron’s Group.”
“We’ve seen the Barron’s name resonate,” said Almar Latour, publisher and evp of the group. “By deploying the Barron’s name more widely, we think we can strengthen the other brands as well.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in