Dove Personalizes Marketing Messages With Emojis
Brands are moving beyond the banner ad and straight to emjois. In today’s increasingly digital environment, 74 percent of people report using emojis daily, and 67 percent of all women and girls agree they can better express what they want to say with emojis than with words. Tech company Snaps figured out how to help brands capitalize on the trend.
Snaps is the first end-to-end platform for brand marketing across messaging applications and devices that offers personalized emojis for campaigns.
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