Dove Tackles Men's Cosmetic Market With Facebook Campaign, Super Bowl Commercial
Health and beauty product manufacturer Dove is taking aim at the male market, with a marketing campaign that is combining the brand’s Facebook presence with a variety of other media. Dove has been pushing the “Men+Care” line for a while on its Facebook page, but recently took a huge step towards speaking to male consumers in a more direct manner with a commercial that aired during the Super Bowl.
Dove has almost 113,000 fans of its Facebook page, most of whom are women.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in