Doug Ulman Finally Moves on From Livestrong
Livestrong — a one-of-a-kind case study in branding, PR, advocacy and damage control — has lost its long-time CEO Doug Ulman.
Ulman’s 14 years at Livestrong included both a period of stunning growth fueled by Lance Armstrong’s seven Tour de France victories and the little yellow $1 bracelets that helped carry an aggressive message about beating cancer and a subsequent descent as rapid as any of Armstrong’s own Alpine passes.
Ulman will take his talents to Pelotonia, an organization in Columbus, Ohio with a very similar mission.
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