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With technology advancing each day, there’s no shortage of ways for retail advertisers to promote their product or service. And one form of content known as shoppable media is quickly gaining traction in the retail space.
Shoppable content—which traditionally takes the form of pictures or videos—quickly and thoroughly educates a shopper while streamlining the path to purchase. Consumers click on a featured product within a shoppable post or video that they’re interested in, and they are sent directly to a page where they can make their purchase, hassle-free.