Doritos' New iD3 Interactive Game Adds A Little More Flavor With Facebook Connect

Doritos has teamed with We Are Social to launch a unique marketing campaign to guess the flavor of the new iD3 Doritos. The iD3 site uses Facebook Connect to pull personal information and photos into a multimedia choose-your-own-adventure game. This adds an increased level of personalization to the game, and is another good example of how brands can take advantage of Facebook Connect to make their marketing campaigns more engaging – reminiscent of the Prototype site we saw last month.