Doritos Integrates Facebook Connect Into New Advergame

Doritos has launched a new “advergame” which integrates Facebook Connect to pull user information into a choose your own adventure type advertisement. The advertisement, developed by BBDO and a number of other agencies (we are social performed the social outreach), lets the user find their way through a movie-like story about identity thieves. The most innovative implementation of Facebook Connect that I saw prior to today was the recent Prototype game trailer, which pulled in profile data to display images and information that only the viewer would understand.

This advertisement is much more extensive and actually involves a multi-act story, the first of which is accessible as of last week. The only requirement is that you have a code form a bag of Doritos iD3 chips. I have to admit that the video is longer than I expected. It also involves a mini-game in which you try to escape a warehouse as the police break in to raid it. I couldn’t figure out the controls for the game as you’ll see in the 20 minute long video below.