DoorDash is giving fans of five popular restaurant chains that it is partnered with a way to ease the pain of not being able to dine in at their locations during the coronavirus pandemic.
The food delivery service is using Snapchat’s augmented reality technology on a lens that re-creates the interiors of Baskin-Robbins, Buffalo Wild Wings, The Cheesecake Factory, Chili’s and Outback Steakhouse, enabling Snapchatters to visualize themselves eating there.
DoorDash kicked off a program last month, The Lunchroom, to create video chat backgrounds and curated Spotify playlists for 12 restaurant chains it partners with.
When the Lens is activated, Snapchatters will see their face superimposed in AR over the interior of the partner restaurant they select, and they can rotate the camera to explore the interior of each location.
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