Don’t Let Doubt Distract From Measuring Digital Marketing Results

Which two mistakes marketers need to avoid

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Some marketers consider benchmarking and metrics tracking to be distractions—busy work that takes time away from just getting down to it. But for those who stray away from examining their work face an uphill battle when results begin to falter or best practices shift.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in