Don't Ignore Millennials: What the U.S. Open Taught Us About Digital Marketing

Choosing stagnancy or limited, controlled change won’t connect with consumers, especially not with the always-on (and always on to the next thing) millennials.

I’m always amazed when a brand or organization rests on its laurels way after it’s appropriate—long after they’ve alienated critical audiences, after their once-steadfast audience has begun wavering, and past the point that they can reasonably justify sticking with what, clearly, isn’t working.