25,000 New Dutch Organ Donors Recruited Through Social Media

Dutch social network Hyves recruited an impressive number of new organ donors this year via a campaign they ran on their site for the Dutch Transplantation Foundation.

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Dutch social network Hyves recruited an impressive number of new organ donors this year via a campaign they ran on their site for the Dutch Transplantation Foundation. The campaign consisted of a profile widget, which allowed users to ask their friends whether or not they would save their life if they could.

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