Domino's Is Bringing Its Pizzas Into Augmented Reality With a National Snapchat Campaign

The AR lenses will run this Saturday


Domino’s is turning its pizza boxes—and the pizzas that go inside them—into an augmented reality campaign.

This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat users play with the platform’s new “shoppable AR” lens.

The feature, which will be available on Saturday, lets users tap a button within Snapchat to quickly order a pizza without leaving the app. The visuals are two-fold: When a person uses the feature on their face, they’ll be wearing a pair of sunglasses, which reflect a pizza in their lenses.

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