The Definitive Guide to Linkedin's New Matched Audiences

Opinion: With LinkedIn’s latest targeting improvements, you can virtually place your ad in front of any one of its 500 million members

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If you asked any business-to-business marketer what their favorite paid acquisition channel was before late April, chances are that very few would of them would have said LinkedIn.

But in late April, LinkedIn introduced Matched Audiences, its advanced targeting options, which convinces me that this statement will no longer remain true.

Now, with the professional network’s latest targeting improvements, you can virtually place your ad in front of any one of its 500 million members.

The new targeting advancements include:

    • Account Targeting (target specific companies and key decision makers, at scale).
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